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Pursue fashion and romance | Indulge in French luxury | Savor authentic car fragrances
ÉTONNER Tuya • Brand Traceability
ÉTONNER Tuya is a modern international brand imbued with French culture, characterized by fashion, romance, and a sense of free, luxurious elegance. The Tuya brand originated with Tuya car fragrances, which were launched in 2012 and marked the debut of Tuya’s first star product—the "Escape Camaro" fragrance.
Brand Introduction
AMAZING Tuya
Tuya perfumes are created by the EP Group in Grasse, France. The French fragrance team has meticulously researched and developed perfume formulas, ensuring that Tuya fragrances boast purer scents and longer-lasting aromas. Drawing on the soul of Grasse’s perfumery tradition, Tuya perfumes exude an elegant and romantic character while seamlessly incorporating contemporary trends, giving each fragrance a unique olfactory essence. Tuya perfumes primarily feature fresh and delicate human-scented fragrances, with key scent families including: Cologne, Ocean, True Self, Water for Life, Butterfly Dance, Elegant Gentleman, Wings of Freedom, Amber Men, Cold Ocean, and Jasmin Sambac. The perfume collections include: Escape Camaro, Triumphal Procession, Sunrise on the Seine, Left Bank Ballad, Encounter at Angel Bay, Crossing Chamonix, Versailles Nocturne, Love in Provence, Dreaming along the Loire, and Love Lock Senghor.
Tuya car fragrances are stylish, elegant, and modern—truly the Chanel of car fragrances!
Brand Design
Brand VI
The brand’s visual identity was designed by the renowned Italian designer Russell Haines. The perfume bottle’s shape was created by the celebrated French designer Valerie Normain (a recipient of the Red Dot Design Award). The fragrance design incorporates streamlined elements inspired by sports cars, exuding a sense of dynamism and elegance.
Brand Soul
Brand designer Russell Haines has infused ÉTONNER with the soul of the brand by drawing on the French national flower—the iris—as a design element, highlighting Tuya’s prestigious French heritage and its elegant French essence.
Product Design
Product designer Valérie Nomain has infused the streamlined styling and dynamic elegance of BMW sports cars into the design of Tuya perfume. When people gaze at Tuya perfume, they’ll be captivated by its fluidity and sophistication!
Tuya embraces the beauty of simplicity and pursues an inner lifestyle that is fashionable, romantic, and free. Enjoy an elegant life and radiate boundless charm.
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Exclusive offer
Exclusive online products and privileges
Genuine product guaranteed
Official direct supply, genuine product
Free SF Express delivery
Standard express delivery services are also available for remote areas in Hong Kong, Macao, and Taiwan.
High-end gift box
Luxury Tuya bespoke gift box packaging—exclusive custom service available on the official website.
