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BRAND NEWS
Brand News
Nov 04,2025
What’s the real difference between luxury and affordable perfumes?
High-end and affordable perfumes differ across multiple dimensions, a result of the combined influence of factors such as brand positioning, raw material costs, manufacturing techniques, packaging design, and brand premium.
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Nov 04,2025
The historical evolution of perfume: What transformations has it undergone from ancient times to the present?
As an important medium of human culture and aesthetics, the history of perfume has spanned numerous civilizations and eras, undergoing a profound transformation—from being used in religious rituals to becoming a symbol of personal charm. Specifically, it can be divided into the following stages:
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Nov 04,2025
Perfume and Emotion: How Do Different Fragrance Notes Influence Our Moods?
Perfumes exert unique emotional effects through their different fragrance notes. The mechanism behind this effect lies in the direct interaction between odor molecules and the limbic system of the brain, which can stimulate the secretion of specific neurotransmitters and thereby regulate psychological states.
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Nov 04,2025
The co-branded mini mountain-style backpack with Buji Bear is taking the student market by storm.
The Mini Mountain Series backpack is all about being “light as air”—some models weigh as little as around 500g (such as the Bean Gray “Violent Bear” colorway). Yet, despite their featherlight weight, these backpacks can easily hold everyday essentials like a 14-inch laptop, a water bottle, and an umbrella. Thanks to features like side zip pockets and a hydration bladder attachment, they even offer “mountain-top instant noodle freedom,” perfectly catering to students’ needs for commuting, attending classes, and taking short trips.
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Nov 04,2025
From OEM to Brand: The Global Journey of Luggage and Bags
In the global luggage and bag market, China holds an absolute advantage, accounting for 70% of global production. Yet for a long time, it has been trapped in the predicament of "high output but low profit" as a contract manufacturer. For a luxury luggage bag sold at $500, the contract manufacturer typically pockets only $20 in profit, while international brands capture over 80% of the value through brand premiums and design monopolies. Today, China’s luggage and bag industry is climbing up both ends of the “smile curve” by upgrading its technology, building strong brands, and pursuing a global expansion strategy—thus writing a quiet yet monumental industrial revolution.
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Nov 04,2025
Craftsmanship Drives the Rise of China’s Luggage and Bag Industry
China’s luggage and bag industry got its start in the early days of reform and opening-up, initially focusing on contract manufacturing and providing production services for international brands. During this phase, Chinese luggage and bag enterprises accumulated extensive production experience and technical expertise, laying a solid foundation for the subsequent development of their own brands.
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Nov 04,2025
2025 China Perfume and Fragrance Industry White Paper
Perfume and fragrance is the only offline beauty category that has maintained steady positive growth over the past three years. By 2025, its market share will rise to **6.4%**, and consumption potential in second-tier and lower-tier cities will accelerate, becoming a key driver of market expansion.
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Nov 04,2025
Chinese perfume brands are going global.
Although the penetration rate of the Chinese perfume market remains relatively low—at just 5%—it is demonstrating strong growth momentum. By 2028, the size of China’s perfume market is expected to surpass 33.9 billion yuan, with a compound annual growth rate reaching as high as 8%. This substantial growth potential provides a solid foundation for domestic perfume brands to go global.
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Nov 04,2025
Shanghai Becomes the “Engine” of China’s Perfume Market
As the “leader” of China’s fashion and consumer goods industry, Shanghai has attracted the China headquarters of major global luxury goods and cosmetics groups. In recent years, Shanghai has continuously drawn leading international companies from across the industry’s upstream and downstream sectors to use it as a “bridgehead” for entering the Chinese market, stepping up their investment and deepening their localized operations. For example, IFF, the U.S.-based fragrance and flavor giant, has opened Asia’s largest innovation center in Shanghai, with an investment of nearly 100 million yuan. The presence of these international giants has not only enhanced Shanghai’s international competitiveness in the perfume industry but has also spurred the growth of local perfume brands.
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