Brand News

Nov 04,2025

The fragrance market is experiencing an upgrade in consumption, yet demand at higher price points remains stable.

In the first quarter of 2023, China’s economy experienced a moderate recovery, with GDP growing by 4.5% year-on-year and the consumer confidence index rebounding. International giants such as LVMH and Coty reported significant growth in their Chinese operations—for instance, LVMH’s fragrance division generated revenue of €2.115 billion, up 11% from the previous year—demonstrating a clear release of consumer spending power.

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